2022 CES - MSI
MSI

MSI is a Taiwanese electronic component manufacturer and e-sports brand. In response to the trend of the Metaverse, taking advantage of the CES opportunity, MSI cooperated with King One Design to build a cloud-based MSI virtual world (MSI-VERSE) from scratch.

Professional 3D modeling is applied in MSI-VERSE to create customized style designs, and exclusive situational story games to present MSI products in the most suitable way. Then let the 3D model of the product fully present the details and features through animation, so that customers such as e-sports, business people, and digital creators can directly understand the application scenarios and uses of MSI products in the process of exploring MSI-VERSE. There is even a live chat room, where well-known industry professionals are invited to conduct online instant live interaction, bringing real-life entertainment behaviors to MSI-VERSE, enhancing the immersive experience, and leading everyone to enter MSI-VERSE!

MSI specializes in manufacturing electronic components and building e-sports brands, so it cooperated with King One  Design to give full play to its strengths. Create the MSI-exclusive virtual world "MSI-VERSE", use 3D modeling (animation, perspective, explosion dismantling) to perfectly present the product and virtual world environment, and combine a variety of characteristic interactive games, lucky draw, and wonderful online live broadcasts to bring online visitors. The new online exhibition experience will leave a deep impression on this encounter and promote more cooperation possibilities in the future!

According to MSI's brand style, with the "fantasy technology style" as the main style, professional 3D modeling technology is used to build each characteristic island and the overall world background. This design uses a sophisticated sense of technology, combined with a timeless fantasy atmosphere, showing MSI past with the future in the industry, leading towards the concept of Metaverse.

As soon as online visitors enter MSI-VERSE, they will first see an entry animation describing the MSI worldview. When visitors step into MSI Island, a well-known MSI IP character: Lucky will appear at the bottom right of the screen. Let Lucky play the role of an enthusiastic guide in the virtual world, leading visitors to explore the new world of MSI, which can not only increase IP exposure, but also increase brand favorability and recognition.

Islands with different themes and styles in the MSI-VERSE world: Creator Land, Elite Valley and Gaming Zone, mainly targeting three customer groups: e-sports people, designers, and business people. There are products suitable for different customer groups in each island showroom, and interactive mini-games are interspersed, so that visitors can deepen their impression of the products while playing. The product display on the island includes text, videos and high-fidelity 3D models of products, so that visitors who step into the MSI-VERSE can learn about the latest hardware equipment and software solutions. The most important thing is that the immersive experience design of MSI-VERSE allows visitors to be attracted after entering, and unconsciously increases their heart rate!

MSI-VERSE has 14 languages versions, including Traditional and Simplified Chinese, Japanese, English, and some European languages. MSI-VERSE is a multilingual website. It benifits MSI to reach new customers, greatly enhance MSI's international image, and move towards globalization. The multilingual design also assists the development of a virtual world community that is not limited by language, echoing the worldview of the metaverse that is not limited by geography.

Starting from MSI's products, we will create four customized interactive games, allowing visitors to experience the features of MSI products while playing, and grasp the psychology of modern people's like to share, carefully design eye-catching pictures and content, and play directly after the game is over. Connect with the community to share, achieve the benefit of community diffusion, reach a wider customer base, and increase the degree of discussion and popularity.

Gaming Zone game <FUTURE SPEED> mainly for Esports players and gamers, so consider the target audience, the main use of MSI three products, then to the extent, handsome screen, the reaction rate for the core game, a racing game designed this section, The game interaction is also arranged with small ideas, so that visitors can leave a deep impression on the product during the game. 

Creator Land game < TURE COLOR > is mainly created for creators, such as 2D, 3D designers, or special effects artists. Because of the work performance, the color sensitivity is higher than that of ordinary people, and the color developer of the screen is more important. This color discrimination game is designed with this as the core, so that visitors can feel and agree with the importance of color accuracy in the game!

Elite Valley has two games, mainly for business people. In order to relieve the pressure of business people who constantly maintain their corporate/personal image in social situations, we designed this interactive puzzle game "LUCKY POPS", which turns the MSI logo icon into various colored squares, and accompanies the players to release the pressure and play at the same time. Thinking training. The personality test <Productivity Starts Here> will recommend suitable MSI products according to different choices after the test, helping the subjects to find products that meet their needs and improving work productivity. (There is a play video at the end of the article to watch)

MSI-VERSE not only arranges product introductions, game experiences, but also community planning, which is now indispensable! Visitors can freely participate in live events, have interactive discussions with the host of the live broadcast, and discuss MSI events in real-time in the chat room, which perfectly creates a sense of community, shortens the distance between visitors and invites friends to participate. , to expand the MSI virtual world community.

MSI-VERSE has successfully created a metaverse virtual community atmosphere, not only making a stunning appearance at the 2022 CES but also preparing for the next step into the metaverse. In the future, people will be accustomed to online interactive activities, such as online exhibitions, virtual games, live events, online shopping, etc. Brand companies who don't know how to plan may wish to experience MSI-VERSE first!