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6 Different Types of Trade Show Booths You Need to Know

[Director King One Design's Column No.04] New Opportunities for Brand Marketing in 2024-2025: AI Customer Service and AI Navigation Solutions Across Various Fields

Amid the wave of digitalization, Artificial Intelligence (AI) is transforming our lifestyles and business landscapes at an unprecedented pace. Brand marketing is no exception, particularly in enhancing customer experience and optimizing service efficiency. AI-powered customer service and navigation are emerging as the core of innovative solutions.

【Corporate Interview】 The New Era of Green Energy Driving the Energy Transition

Green energy, as a crucial engine driving future development, is reshaping the global energy landscape with remarkable momentum. Technologies like solar and wind power not only offer clean and efficient energy solutions but also pave the way for a sustainable future. With a focus on innovative technology and a commitment to green energy principles, FuWei Power is dedicated to becoming a key enabler in the energy transition.

Smart Green Wave: Three Key Digital Innovations in Green Exhibitions

In recent years, the green atmosphere is omnipresent at exhibition venues! This atmosphere is also aligning with the trend of digital transformation. In order to collectively safeguard the sustainable development of the environment, Taiwan is moving toward the goal of net-zero emissions by 2050, making exhibitions a stage for promoting environmental sustainability!

【Exhibition Tour in the U.S.】Embark on a California Journey with King One!

【Exhibition Exclusive Interview】SEMICON Taiwan 2024 – Creating a Dedicated Communication Platform to Strengthen Customer Trust

SEMICON Taiwan Celebrates its 29th Edition. As the world's second-largest professional semiconductor exhibition, SEMICON Taiwan draws domestic and international companies every year to discuss industry trends and foster collaboration. This year's event, held from September 4 to 6 at Halls 1 and 2 of the TaiNEX, has reached a new record in scale. It gathers over 1,100 exhibitors across 3,700 booths and attracts more than 85,000 professionals from 56 countries. King One Design continues to take part in the exhibition, designing unique booths for several companies. The designs incorporate arc-shaped elements to create a balance of strength and vitality, while two-level booths enhance space utilization and elevate the sense of prestige.

【Corporate Interview】Leading Green Energy Mobility, DARA POWER Expands Comprehensive Services

Amid the global pursuit of sustainability and green energy mobility, the electric vehicle trend continues to thrive, driving a growing demand for charging equipment. From stationary to mobile charging solutions, innovations are constantly emerging. Meeting user needs has become the key for brands to stand out, and enhancing brand favorability through product design and brand image is the path to sustainable business success.

"Dynamic business cards" offer limitless creativity, promoting your brand through glasses-free 3D wall displays.

In recent years, glasses-free 3D wall displays have moved beyond the realm of digital public art, both domestically and internationally. An increasing number of brands are using these displays as a marketing tool to communicate their brand values and spirit through dynamic visuals, offering the public a new immersive experience.

【Quick Questions at the Exhibition】2024 Fastener Taiwan-ZYH YIN Showcases its Leadership Strength

The 2024 Fastener Taiwan is the only professional B2B international exhibition in the country dedicated to the fastener industry. It offers a comprehensive presentation of Taiwan's fastener industry supply chain. This year, from June 5th to 7th, the event was held grandly at the Kaohsiung Exhibition Center, featuring 300 exhibitors and 1,000 booths, creating a professional platform for procurement and industry information exchange. King One Design crafted a powerful exhibition booth for ZYH YIN, seamlessly integrating products into the design and combining them with digital devices to showcase a professional and innovative brand image.

【Corporate Interview】D-Link Showcases Taiwan's Brand Value Through Tech Aesthetics

Routers can also blend into interior design styles, becoming stylish home appliances! With the rapid development of network communications, both households and businesses have a growing need for connectivity. Networking products and solutions have become essential in daily life, and various brands are continually innovating their offerings. Among the vast array of devices, the key to a brand standing out lies in how product design and brand marketing can impart meaningful stories and value.

Create a unique exhibition experience with an immersive weekend, co-creating interactive and beautiful memories with projection mapping.

During the lively summer vacation, various exciting exhibitions are in full swing. Weekends are especially crowded, with long lines forming at events, particularly those aimed at families. Parents eagerly bring their children to exhibitions that combine education with entertainment. For adults, immersive exhibitions emphasize artistic and visual impact. From art and culture exhibitions to science fairs, projection mapping is everywhere, creating immersive experiences and fulfilling people's desire for interaction with the exhibits.

【Corporate Interview】The Coffee is Out of the Ordinary: 1Zpresso's Win-Win Marketing with World Champions

King One Design serves as a brand marketing strategist, integrating professional curation with both online and offline channels to create comprehensive brand marketing strategies for companies. Through a series of interviews, King One Design shares insights into innovative niches developed through collaborations with businesses, continuing to be the ideal partner for companies seeking to expand their domestic and international market opportunities. This time, we have the pleasure of interviewing Le Kao, Marketing Director, and Anna, Manager at 1Zpresso, to discuss how companies can innovate from production and management to marketing, transforming brand advantages into business opportunities!

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