Client
Posiflex｜Synology
Industry
Technology (Electronics / Communication / System)
Exhibition
Gitex Global
Location
Dubai
Date
2024-12-17
Material
wood
Style
Professional and Neat
Gitex Global 2024 x King One Design
"GITEX GLOBAL" attracts over 4,000 companies from 170 countries each year, making it the most significant large-scale tech exhibition in the Middle East. Over the five-day event, it serves not only as a platform for business networking and exchange but also offers various conferences, seminars, and targeted business matchmaking activities. This year, King One Design crossed borders to create booths for Posiflex and Synology, utilizing diverse media and enriched booth designs to deliver stunning visual effects and immersive experiences. This effort supports companies in showcasing their latest technologies on the international stage.
Exhibition Design Express
"GITEX GLOBAL" is one of the world's oldest and most iconic large-scale tech exhibitions. The 44th edition, GITEX GLOBAL 2024, was held grandly from October 14 to 18 this year. For over 40 years, this exhibition has been a premier platform for tech creators, investors, and enthusiasts to collaborate and network. This year's event expanded both in activities and scale, spanning two mega venues—the Dubai World Trade Centre and Dubai Harbour. With over 40 exhibition halls, tech giants and startups from around the globe showcased products in artificial intelligence, cybersecurity, mobile technology, sustainable tech, and more. King One Design was honored to design overseas booths for Posiflex and Synology, integrating the companies' unique characteristics with expert craftsmanship to promote Taiwan's innovative technology and products on the international market.
"Gitex Global 2024" was held this year at the Dubai World Trade Centre, featuring an impressive and expansive setup.
"Gitex Global 2024" annually attracts major tech companies, vendors, and government agencies from around the world.
Incorporating company products into the booth design creates an immersive exhibition space, effectively promoting brand concepts to an international audience.
The experience-based booth dynamically showcases specialized technology.
Posiflex
King One Design created a large island-style booth for Posiflex, attracting visitors from all directions into the display area.
The experience-based product demonstration area fully captures and conveys the product's value.
A comfortable discussion area is set up within the booth to facilitate interaction between companies and visitors, effectively promoting specialized technology.
King One Design planned a semi-transparent conference room featuring a minimalist meeting space to meet the diverse needs of companies.
Synology
King One Design designed a two-sided booth for Synology, providing ample display space to effectively convey company information.
The booth features a product experience area where visitors can learn about the company's products on-site, enhancing brand awareness.
The L-shaped display case and electronic screens facilitate the presentation of company product information through various media, providing visitors with the freedom to explore.
King One Design custom-designed a suspended brand logo display that captures the attention of passersby from a distance, showcasing the brand's unique characteristics.
Opportunities in the Middle Eastern market are on the rise, making overseas exhibitions increasingly sought after.
Dubai is the most important trade and transshipment hub in the Middle East, holding significant potential for business opportunities. Its advantageous geographic location makes it the most active trading market in the region, serving as an ideal springboard for many companies and innovative brands aiming to enter the Eurasian and African markets. Participating in international exhibitions not only expands international markets and brand awareness but also helps companies understand the latest industry trends and strengthen cross-cultural exchanges.
King One Design has years of experience in overseas exhibitions, offering professional construction and innovative designs that create fresh, distinctive booths aligned with brand values, whether in Europe, the Middle East, or Asia. This time, King One Design combined the companies' product scenarios with the booth design, creating an island-style booth and a two-sided booth that promote openness and allow for diverse product displays. This design enables immersive product experiences at the exhibition, enhancing interaction between visitors and companies. The booth is not only professional and eye-catching but also effectively communicates corporate information.