【Exhibition Design】SEMICON 2021
ITRI

The annual event SEMICON Taiwan International Semiconductor Exhibition will be grandly opened at the end of 2021. The three-day exhibition focuses on displaying technologies and innovative solutions related to the upstream and downstream industry chains of semiconductors. As an important information security integration service platform in Taiwan, SECPAAS took advantage of this event to demonstrate the importance of information security protection to the industry. Therefore, ITRI invited Wang Yi to design and build an information security-themed pavilion. Based on the concept of "ecological diversity" in the jungle, the booth was designed to meet the needs of SECPAAS exhibitions/events, and to introduce information security protection knowledge to semiconductor-related practitioners. The following is divided into three parts: "Booth Design", "Multimedia Interactive Design" and "Information Security Activities" to explain the highlights of the booth!

The main visual of the booth uses tropical plants and creatures with high saturation and high chroma as the design elements, and uses the jungle to express the uniqueness of the SECPAAS protagonist Chameleon Logo, and highlights the particularity of SECPAAS in the field of Taiwan's information security.

Ingenuity is added to the booth structure, and the height difference and green LED lights are used to create shades of green gradation, which perfectly creates a jungle atmosphere. In particular, appropriate white space is added to avoid overall visual clutter. Let the visitors be successfully attracted by the rich visual design and strong visual effects when passing by.

On the display wall inside the booth, there are a total of six manufacturers' own posters and propaganda. King One Design is responsible for integrating different styles of posters and propaganda, so that visitors can see at a glance and quickly grasp the content items of various manufacturers. Each manufacturer is equipped with an independent showcase and TV, which can be applied according to their own needs.

SECPAAS is an important information security service platform in Taiwan, so most of the cooperative manufacturers are industry leaders. The booth design makes good use of the space on the back wall of the booth, and at least 60 partner brand logos can be placed.

SECPAAS (Information Security Integration Platform) adopts the design of peninsula-type booths, and the booths open on three sides disperse the flow of visitors. A seating area is carefully planned in front of the stage area at the front of the booth, so that visitors can sit easily and participate in important activities related to information security, and also avoid the crowds participating in the activities from affecting the circulation of the exhibition. The large-scale LED wall on the stage itself, in addition to the clear picture quality, is also very particular about the choice of sound, and the high-standard quality provides a good on-site exhibition experience. And set up a negotiation area in one corner of the booth to create a perfect communication environment for introduction and promotion.

1. Forum Area: with a large TV wall and sound system

The planning of the multi-functional stage area of the SECPAAS booth allows ITRI to handle different types of interactive activities on the same stage. Including four "Information Security Pitch Shows" and three "Information Security Small Gatherings", well-known information security industry players and experts in the field of information security at home and abroad are invited to personally explain the latest information security industry trends and discuss in depth through dialogues. Important information security issues in the industry. The multi-functional stage area, as an excellent platform for sharing industry trends and knowledge related to science popularization and information security, gathered crowds in a short period of time and sparked high-level discussions.

2. Interactive Game Area: with two touch TVs and a model poster frame

The design of the modeling poster frame adds to the experience atmosphere, combined with two touch TVs to create the appearance of a game console. Let visitors know how much information security protection knowledge they have through interactive games. One left and one right side-by-side game consoles increased the popularity of the game challenge, and the audience said they were nervous and fun.

The overall booth design is based on the three major demands of customers: SECPAAS JUNGLE theme, situational booth design, and stage planning needs , and the booth design is carried out. And in just two days, quickly build a stable booth that is both aesthetically pleasing and safe. SECPAAS's jungle-like booth shell design makes visitors feel like stepping into a vibrant jungle, following the planned movement, entering the main stage area, and participating in the grand event with information security experts. Then go to the exhibitor negotiation area to learn more about relevant information, and you can also go to the game area to challenge information security interactive games. A full set of immersive exhibition experience, aroused a high degree of discussion on the spot!