Client
1Zpresso
Industry
B2C / Others
Exhibition
Specialty Coffee EXPO
Location
McCormick Place Convention Center in Chicago
Date
2024-05-20
Style
Professional and Neat
1Zpresso x King One Design
The Specialty Coffee EXPO is the most iconic event in the global coffee industry and the largest B2B event for specialty coffee professionals in North America. This year, it took place in Chicago, USA, covering a professional product chain including coffee beans, equipment, and utensils. King One Design assisted 1Zpresso in planning a distinctive booth, bringing the coffee booth into the exhibition hall. The brand's color scheme, paired with sleek design lines, created an eye-catching visual, while the spacious interactive space brought excellent crowd-gathering effects.
Exhibition Design Express Update
The Specialty Coffee EXPO was grandly held at McCormick Place Convention Center in Chicago, USA from April 12th to 14th, attracting over 600 booths and 37,000 visitors from home and abroad. King One Design planned a distinctive booth for 1Zpresso, with eye-catching red and white tones, enhancing the brand impression. The booth transformed into a simple coffee shop, inviting professional baristas to demonstrate product usage directly and interact with visitors, resulting in a continuous flow of crowds.
By having professional baristas operate the equipment, it showcased the brand's professionalism and the exceptional practicality of its products.
The Champions of WBrC Demonstrate Skills, Elevating Brand Professionalism.
The 2022 champion, the pride of Taiwan, Sherry Hsu Shih-Yuan, demonstrated her professional skills by brewing coffee on-site.
The 2023 champion, Carlos Medina, brewed coffee on-site and interacted with the crowd personally.
The 2023 champion, Carlos Medina, brewed coffee on-site and interacted with the crowd personally.
Professionals gather together to communicate with the public.
The booth created a space for coffee enthusiasts from around the world to interact and exchange ideas.
Step into the captivating three-dimensional title page filled with "Coffee" aroma.
King One's design for 1Zpresso's booth this time utilized the brand's red and white color scheme to deepen the brand impression, transforming the booth into a minimalist coffee shop. Furthermore, they invited world champions to brew coffee on-site, showcasing the brand's professionalism and providing visitors with a visually and aromatically satisfying coffee feast.