Client
Cathay Real Estate｜Business Weekly Consultant
Industry
construction
Exhibition
Cathay Real Estate 60th Anniversary Special Exhibition
Location
Taipei, Taiwan
Date
2024-08-21
Style
Warm and Textured
Business Weekly Consultant x King One Design
To celebrate its 60th anniversary, Cathay Real Estate chose to host a special exhibition at its origin, the Cathay Building, an iconic office building. King One Design was honored to assist in the planning and curation of the exhibition. We preserved the building's original nostalgic and retro elements, enhancing the spatial depth with carefully arranged exhibits. By integrating digital installations, the exhibition seamlessly blends the physical and virtual, showcasing the beautiful moments Cathay Real Estate has shared with the public throughout the years.
Exhibition Design Express: Bringing You the Latest Updates
Cathay Real Estate has deeply rooted its development in Taiwan, accompanying the people for over six decades and playing an indispensable role in the lives of many. To celebrate this significant milestone, the [Homes That Accompany You: 60th Anniversary Special Exhibition] grandly launched at the Cathay Construction Building from August 8th to 18th. King One Design assisted in the planning and curation, preserving the nostalgic elements of the space while integrating modern exhibition techniques. The exhibition richly and intricately showcases Cathay Real Estate's flourishing growth, allowing visitors to experience the historical journey together.
From the past to the future, the exhibition curates the essence of history right before the viewers' eyes, opening a journey through time.
With a warm and inviting atmosphere, we invite everyone to join us in this grand celebration.
Promotional decals on the building's exterior can remind passersby to visit the exhibition.
The feature wall incorporates Cathay's brand tree element, allowing guests to sign on the puzzle and witness the brand's growth together.
The feature wall incorporates Cathay's brand tree element, allowing guests to sign on the puzzle and witness the brand's growth together.
A Convergence of Time and Space: Witnessing the Historical Journey
The original bookshelves are integrated into the exhibition elements, creating a warm and homey atmosphere.
Preserving the nostalgic retro iron window grills to create the illusion of stepping back in time.
The entrance features year-themed floor decals to guide visitors through a time corridor.
Thicker text explanations on the display panels create a parallax effect to reduce visual fatigue.
Digital screens are used to enhance the vibrancy and flow of the space.
The timeline wall features wooden-textured vertical stripes, reflecting the growth and vitality of Cathay's symbolic tree.
Integration of physical and digital elements to deepen brand impressions.
The staggered display platforms enhance the spatial depth, while diffused lighting creates a sense of transparency.
The staggered display platforms enhance the spatial depth, while diffused lighting creates a sense of transparency.
The interactive mapping projection wall presents a wealth of graphic and textual information, allowing visitors to quickly understand the group's services and details.
The interactive mapping projection wall presents a wealth of graphic and textual information, allowing visitors to quickly understand the group's services and details.
The interactive mapping projection wall presents a wealth of graphic and textual information, allowing visitors to quickly understand the group's services and details.
Planning for movable display cabinets allows for easy replacement of seating and model areas, providing flexible use of the exhibition space.
Detailed models showcase classic cases, making it easier for visitors to immerse themselves in the context.
The cultural exhibition spans from retrospection to vision, gathering beautiful moments.
King One Design, in collaboration with Business Weekly Consultant, has planned the 60th anniversary special exhibition for Cathay Real Estate. By effectively utilizing nostalgic elements of the exhibition space and incorporating digital interactive media, the exhibition allows visitors to journey back and forth through history. Thoughtful design enhances the depth of the panels and exhibits, concentrating Cathay Real Estate's evolution from the past to the future.