Client
@cosme
Industry
Cosmetics Industry
Exhibition
Pop-up Store
Location
Taiwan
Date
2024-08-12
Style
@cosme x King One Design
@cosme TOKYO Pop-up in Taiwan, in collaboration with King One Design, creates a @cosme Beauty Ranking Tour. Spanning over 300 square meters, this beauty paradise allows visitors to directly experience over 600 beauty products. King One Design brings their expertise in planning, interior design, and space flow to ensure a comfortable and enjoyable browsing and testing experience, making it feel like being in a beauty heaven.
Commercial Space Design Quick Update for You
@cosme, a consumer information website specializing in beauty products, hosted a pop-up store from July 10 to 24 on the 12th floor of SOGO Taipei Zhongxiao. This marked the second consecutive collaboration between @cosme and King One Design, featuring an upgraded venue size and an increased number of brands. The pop-up store included themed exhibitions, free product samples, and AR try-ons, offering visitors a tailored beauty experience.
Time-limited pop-up stores create a ‘must-visit’ atmosphere, allowing customers to purchase products on-site while achieving brand marketing and sales goals.
Summer Cool Atmosphere: Creating a Playground Experience with a Sense of Ceremony
A small service desk is placed at the entrance on the first floor to remind passersby to visit the Pop-up store.
The mascot photo frame sparks curiosity among passersby, increasing the likelihood of visits.
Light-colored design creates a summer cool sensation, with spacious areas for freely trying out beauty products.
Light-colored design creates a summer cool sensation, with spacious areas for freely trying out beauty products.
Specialty themed exhibitions tailored to consumer needs
Sustainability Zone: Featuring ocean-friendly and organic skincare products.
Summer Zone: Featuring sunscreen, long-lasting makeup products, and more.
Skin Tone Diagnosis Area: Try out makeup products suited to your skin color.
Adjusting display cabinet heights to better meet consumer needs
Adjusting the display cabinet height to make it easier for consumers to reach the products.
Adjusting the display cabinet height to make it easier for consumers to reach the products.
Adjusting the display cabinet height to make it easier for consumers to reach the products.
Beauty pop-up stores generate buzz and achieve both exposure and sales.
King One Design once again collaborates with @cosme to create a pop-up store, using light-colored designs to bring a refreshing feel in the scorching summer heat. The space size and number of brands have been upgraded from previous iterations. Through specialty themed exhibitions, product visibility is enhanced, and display cabinet details are adjusted to better meet user needs, providing visitors with a truly comfortable beauty paradise.