[Director King One Design's Column No.04] New Opportunities for Brand Marketing in 2024-2025: AI Customer Service and AI Navigation Solutions Across Various Fields

Amid the wave of digital transformation, Artificial Intelligence (AI) is reshaping our lifestyles and business landscapes at an unprecedented pace. Brand marketing is no exception—particularly in enhancing customer experiences and optimizing service efficiency. AI-powered customer service and navigation solutions have emerged as central components of innovative strategies.

AI not only addresses consumer inquiries but also delivers personalized recommendations. These intelligent solutions enhance customer interactions, amplify brand influence, and guide users to a deeper understanding of brand values. This paves the way for businesses to unlock new opportunities in digital marketing.

For example, online property tours have become a trend. Real estate companies and renters are adopting online tours to reduce costs associated with space and transportation. A recent successful case is Kindom Development’s AI & VR property tour showroom. We integrated AI-powered customer service and guided tour features into the platform. By compiling data in the backend for AI to process and learn, companies can offer 24/7 intelligent AI-guided tours. Renters can also receive real-time feedback, enhancing the interactivity of online property tours.

This year, King One Interactive Technology, a subsidiary of King One Design, is honored to be invited to the 2024 AWS Generative AI Innovation Industry Application Day. Spanning over 10 industries, the event brings together numerous enterprises to showcase cutting-edge generative AI application scenarios. It serves as a platform to explore the limitless possibilities of AI in driving technological innovation and solutions.

Starting with digital assets, we transform images, sounds, text, and 3D content into digital experiences that can be used for marketing and education. Combining King One Design's extensive expertise in both design and software industries, we integrate commercial design with interactive technology to provide our clients with digital solutions—L'AiR.

L'AiR, derived from the French word for "air," represents our belief that AR, VR, and MR will become as omnipresent as air in the future— invisible yet deeply integrated into our everyday environments. With the addition of AI technology, this platform becomes more humanized and automated. In the era of 5G and AI, websites will no longer be static, brochure-like pages. Instead, they will function as digital gateways—like opening a door to a physical space—where AI-powered reception, service, and navigation personnel can respond to any questions and needs. Users can interact directly to obtain information, with AI guiding them through the online space. This embodies the core purpose of our online platform.

AI navigation applied to physical spaces not only provides precise navigation services but also integrates voice and image recognition technologies to offer in-depth and personalized explanations. Whether for large exhibitions, museums, or corporate tours, AI navigation creates a more comfortable and seamless mobile exhibition experience for users.

Application Features:

(1.) Intelligent Path Planning: Automatically recommends the best tour order for users, ensuring that all exhibition details are covered.

(2.) Multi-language Support: Offers multiple language options, overcoming language barriers for international visitors.

(3.) Data Feedback and Analytics: Collects visitor behavior data to help understand which exhibit areas and products attract the most interaction.

For example, in an exhibition, the AI-powered guide can instantly respond to visitor inquiries and use 3D technology to present detailed views of exhibits, making the tour experience more engaging and interactive.

Established in 1977, Kindom Development is a leading construction company in Taiwan, dedicated to creating architectural spaces that meet modern living needs while being environmentally friendly. L'AiR warmly invites Kindom Development to collaborate in showcasing the Minquan Office Building through online VR tours, enabling businesses to transcend spatial limitations and present their products' appeal anytime. Additionally, a dedicated AI assistant provides real-time explanations throughout the experience, offering clients a convenient and immersive property tour. Whether it's details about the property or information on certifications received, the AI assistant ensures prompt and accurate responses!

We create immersive 3D virtual showrooms for businesses, integrating AI-guided tours to provide 24/7 global services. Through this platform, companies can showcase their products—such as consumer electronics, industrial computers, and machine tools—to clients anytime, delivering a lifelike brand experience without the need for on-site visits. The AI guide responds precisely to customer inquiries, directing them to explore 3D product models, application scenario videos, and detailed information, thereby enhancing sales efficiency and brand perception. All content is uploaded by the businesses themselves, ensuring accuracy and reliability. This innovation in online showcases seamlessly integrates with company websites or marketing tools, empowering businesses to expand their global reach.

With the rapid advancement of artificial intelligence technology, we stand at the forefront of an educational revolution. AI not only has the power to transform the way we learn but also fosters more personalized teaching, bringing new possibilities to education. At the same time, it makes learning more engaging, interactive, and enjoyable, creating an enriching experience for both educators and students.

Integrating AI customer service and AI navigation into marketing strategies not only enhances brand-consumer interaction and loyalty but also showcases a brand’s innovation and future vision. By utilizing AI navigation, businesses can maintain continuous communication with potential customers through AI-powered service, extending brand impact. Additionally, AI technology can collect user data and provide real-time updates, optimizing marketing strategies and enabling more precise and targeted promotions. This data-driven approach allows businesses to refine their campaigns, ensuring a more personalized and effective brand experience for consumers.

The advancement of AI technology is driving industries toward greater intelligence, bridging virtual and physical spaces. AI customer service and AI navigation open up countless possibilities for delivering innovative services. In brand marketing, these applications not only provide more efficient and personalized services but also shape a brand’s image as a technological leader. As AI technology continues to evolve, we will witness even more exciting application scenarios and enter a new era of marketing, where intelligent solutions redefine customer engagement and brand experiences.