6 Different Types of Trade Show Booths You Need to Know

With the advent of the post-epidemic era, many physical activities have shifted to online execution. Coupled with the mature development of technology and Metaverse came out, many companies have invested a lot of money to create exclusive virtual events. Although virtual events are popular, trade shows are still the focus of companies that cannot be ignored. The two-pronged approach strategy is - physical trade shows and virtual events can achieve maximum benefits.
 

Although many physical trade shows have been cancelled due to the impact of the epidemic, some large-scale trade shows are still held as usual after professional evaluation such as CES 2022. The reason is that trade shows create face-to-face meetings and discussions. Moreover, the instant experience trial is still a form that many customers prefer.
 

After understanding the importance of trade shows to companies, let us first break down the myths encountered in trade show booth design, and help you quickly cut into the main points of booth design. Next, I will describe the advantages of the six major trade show booths and the matters needing attention in detail, so that companies can make adequate preparations before participating in the trade show, and then select the most suitable booth for design, establish a perfect brand image and increase exposure.

Before setting up an trade show booth, you may wish to understand the myths of booth design, so as to avoid "wanting to be eye-catching and eye-catching" but affecting the professional image of the brand. And it's important to note that attracting customers to your booth is a multi-layered process, not an overnight experience.

Yes, the visually fancy and colorful booths will indeed attract attention and drive people to stay. However, if you only focus on surface design, you can only attract "short-term" attention, rather than "entering" the hearts of customers. Therefore, the appearance design of the booth must be combined with the brand image, and then matched with appropriate product display methods, in order to demonstrate the brand spirit and increase the brand's heart share.

Companies are often worried that their product introduction is incomplete, so they list all the details at one time so that customers can understand the products in detail. Therefore, it is good that the product information is properly displayed, and when customers are further interested, they can provide explanations or more information channels. Of course, it will be even better if you can take into account the display of digital media materials, interactive game design and other product experience display methods when planning your booth!

There are six types of exhibition booths:

• Inline Booth
• Corner Booth
• Peninsula Booth
• Island Booth
• Walk-through exhibition stand
• Multi storey exhibition stand

One-sided booths are a common form of booths in the exhibition hall. The appearance of the booths, as the name suggests, only one side of the booth is open for customers to see.

⊛ Advantages:

    ✔️ Simple booth design   

    ✔️ The price is relatively cheap      

    ✔️ Plenty of space for graphics and brand communication

⊛ Attention: 

    ⚠️ The booth design has few changes

    ⚠️ The customer dwell time is limited and the space is low 

    ⚠️ Selected exposure items are required

Corner booths are also called double-sided booths. When customers pass by the booth, they can receive information from both sides of the booth.

⊛ Advantages:

    ✔️ Flexible booth design

    ✔️ Lots of customer exposure

    ✔️ Plenty of space for graphics and brand communication

⊛ Attention: 

    ⚠️ Space planning needs to avoid visual crowding

    ⚠️ Both sides of the booth should be exposed with eye-catching design

    ⚠️ There are fewer corner space avalible at the trade shows

Peninsula Booth are also called 3-slides open booths. In short, the booths are fully open on three sides. Customers can clearly see the booths from the front of the booth and from the left and right sides (multiple angles). The booth design is more flexible and creative than opening a booth on both sides.

⊛ Advantages:

    ✔️ Lots of opportunities for creative stand design

    ✔️ Lots of customer exposure

    ✔️ Create a strong brand impression

⊛ Attention: 

    ⚠️ It takes up a lot of space and costs a lot. 

    ⚠️It is recommended to hire professional exhibition design company to customize your booth

The island booths have changed a lot in design and are popular booths for industry leaders or big companies. Because island booths can be tailored to suit the needs of companies. However, the design of island booths is complex, and there are many details that need to be paid attention to, such as product display methods, booth moving line planning, etc., and the details that will affect the value of customers' viewing of the booth cannot be easily ignored.

⊛ Advantages:

    ✔️ Lots of opportunities for creative stand design

    ✔️ Lots of customer exposure

    ✔️ Create a strong brand impression

    ✔️ Multiple product display methods can be applied

⊛ Attention: 

    ⚠️ The planning of the moving line must be clear

    ⚠️ The display is diversified, and the display method must be selected carefully

    ⚠️ It takes up a lot of space and costs a lot. 

    ⚠️It is recommended to hire professional exhibition design company to customize your booth

The first four items are common exhibition booths, and the last two items are less common, so they are only briefly introduced.

The double deck booth (picture 1), as the name suggests, is to build a second floor on the booth, efficiently use the booth area and expand the benefits. Special attention should be paid to the time schedule for the construction of the double deck booth, so that it can be completed on time. Interested friends can read this article "Exhibition booth design changes too little? The double-storey booth is designed to be the focus of the audience!"

As for the walk-through booth (picture 2), the design and planning are more complicated and rarely seen. The booth site is divided into left and right sides, and the moving lines shuttle between them, similar to the concept of a runway. The booth is divided into two booths, so the booth design and planning are more complicated, and it takes more effort to achieve good marketing benefits.

As mentioned above, the exposure of corner booths is still more than that of inline booths. If possible, it is recommended that companies prefer corner booths. However, due to the small number of corner booths, it is recommended that companies register for the exhibition as soon as possible so that they can choose the most suitable booth.

There are indeed many advantages of island booths, but this is based on the premise of well-designed island booths. A good island booth design takes more time and effort into consideration when considering booth movement, product display techniques, and interactive activity planning. Therefore, most companies with sufficient funds usually hand over the island booth design to the exhibition design in-house team, so as not to neglect the details that should be paid attention to.

After reading six different types booths introduction, do you have more knowledge about the types of trade show booths? In this regard, we also see the importance of trade show booths, which are one of the important facades for companies to increase their exposure and increase their popularity. Therefore, when planning important trade show booths, you may wish to consider letting an experienced professional exhibition design company design a booth that conforms to the brand image and entrepreneurial spirit for you in order to avoid going the wrong way!