Five creative ways to enhance your booth appeal

AR/VR may be too abstract for most people, but it has already been thriving in in tech industry, meanwhile offering innovative and interactive experience in showcasing the products. It not only highlights the booth but also brings a sense of technology as well. Also, via interactive activities, visitors get a lot closer to the product, reinforcing the brand exposure.

Apart from that, the whole AR/VR experience is a long process, so they must stay longer. It brings two benefits: firstly, you will get more flexible time when to introduce the products; secondly, to the practical side, every single person on Earth has only 24 hours in one day; therefore if one visitor spends 1min in your booth, your competitors will lose 1min from this particular visitor.

Humans are visual creatures, chasing moving objects and focusing on the things that glitter. It’s just physical reflection. Just so natural, why don’t you take advantage out of it and set a special lighting combo?

Some simple ways are like, 3D LOGO, color changing LED lights, projecting show; some are rather complicated, such as, laser show and giant TV wall. These are common and easily accessible by booth design company. Trigger the inner Icarus of people and they will head to your booth.

Every exhibition is like a great carnival. We feel dynamic with our own body, we are drawn to the booth by the lights. But what’s next?

After the people are drawn to the booth, the first they would see is the banner. A good banner not only needs a good design but also need to carry a brand image because we believe the banner is the qualified choice to tell the brand’s story.

The professional exhibition is a condensed version of the real-life business market. Exhibitors from every corner of the world stay side by side during the exhibition. Therefore, the competitiveness raises and if you are not able to keep the people in, the products are not being promoted. It will be your end game! On the other hand, the longer your visitors stay, the more possibilities will come to you.

Here are two helpful methods: FREE WIFI access and RESTING AREA. To begin with, international visitors are consist of decision makers, higher executives, international sales; they could not live without smartphone and internet because they need to stay in contact with the clients via email. Thus, if your booth has free access to wifi, then I guess they would have come anyway. Next, even though Nangkang Exhibition Hall is relatively small to other major venues in Las Vegas or Hannover, it still takes you 3 to 4 hours to go through the whole booths. It’s really tiring! This time in COMPUTEX2019, many people sit right on the chairs in the gaming chair booth. What’s coming next? The sales seized the chance and introduce their products to them.

According to the marketing study from Inkwell, 89% of the people still remember the company after 24 months. It shows the invisible way to increase brand loyalty.

Other than that, brand exposure is extremely important. By handing out these promotional products, the brand exposure still goes on even after the exhibition is over. The same study from Inkwell shows that 8 out of 10 people own 1 – 10 different promotional products and use them on a daily basis. The after-exposure will keep going on a really long period of time.