"Dynamic business cards" offer limitless creativity, promoting your brand through glasses-free 3D wall displays.|KingOne Design

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"Dynamic business cards" offer limitless creativity, promoting your brand through glasses-free 3D wall displays.

2024. Sep. 1370King One Design

In recent years, glasses-free 3D wall displays have moved beyond the realm of digital public art, both domestically and internationally. An increasing number of brands are using these displays as a marketing tool to communicate their brand values and spirit through dynamic visuals, offering the public a new immersive experience.

The flexible use of glasses-free 3D walls has transitioned from digital public art to brand marketing.

Glasses-free 3D first gained widespread attention as an outdoor media phenomenon. When vivid and dynamic images appear on skyscrapers, they can instantly capture the attention of many people. Brands began to take notice of this new form of marketing. Glasses-free 3D allows viewers to enjoy 3D images without the need for glasses, creating an immersive experience for everyone. Initially part of digital public art, glasses-free 3D has now entered the realm of brand marketing. Global brands like BURBERRY and NIKE have been quick to adopt glasses-free 3D walls in major cities. Thanks to the power of social media, people love to share interesting and novel experiences in real-time. Images captured on mobile phones can be shared worldwide in seconds, creating fast and free advertising for brands.

@niketokyo Instagram

Glasses-free 3D walls display large, three-dimensional images that capture the public's curiosity. The stunning visuals not only create a sensory impact but also encourage viewers to actively engage with the brand.

Moving 3D business card walls creatively enhance brand promotion.

1.Showcasing brand image.

 

  • Mitsui LaLaport: Next to the escalators in the northern building of Mitsui LaLaport, there are glasses-free 3D displays wrapped around pillars, featuring adorable animated characters promoting activities, conveying the department store as a family-friendly destination for all ages to enjoy together.
  • Glenlivet Sensory Oasis Advertisement Wall: Located on the streets of Taipei's Xinyi District, this massive advertisement wall features giant barrels and bottles, catching the eye while showcasing quality. Additionally, screens allow passersby to raise a toast and celebrate as they walk by.

2.Enhancing brand value.

 

  • As part of the celebration of Tainan's 400th anniversary, a series of cultural and artistic events are being held.
    The "Cross-Century Art and Technology Journey: Tainan 400" brings the city its first outdoor glasses-free 3D exhibition titled "Giant Whale's Voyage." Additionally, in the International Inclusion Zone of the Taiwan Lantern Festival, glasses-free 3D technology is utilized to offer viewers a completely new lantern-viewing experience.
  • Shin Kong Mitsukoshi Diamond Towers - Nobuyoshi Araki's "Eternal Moment" Art Exhibition

Japanese artist Nobuyoshi Araki holds her first immersive photography art exhibition in collaboration with Shin Kong Mitsukoshi. The exhibition also features the dazzling main visual displayed on the latest and largest glasses-free 3D external wall in Taiwan, simultaneously elevating the brand's quality perception.

Shin Kong Mitsukoshi Taipei Xinyi New Life Square Facebook

No matter where it's placed in the exhibition hall, the glasses-free 3D wall is always the center of attention.

1.FarmFun Supermarket

At the Taipei International Travel Fair, FarmFun Supermarket utilizes a large glasses-free 3D display, complemented by engaging animations of fruits and vegetables. This highlights the brand's spirit of combining travel with local agricultural products and creates an atmosphere suitable for all ages, emphasizing that FarmFun is suitable for families to participate in together.

Photo Credit:King One Design

2.Hon Hai Technology Group - Future Navigation Hall Showroom

The Hon Hai Technology Group has tailored a "Future Navigation Hall Showroom" for VIPs, featuring an imposing glasses-free 3D wall at the entrance of the ground floor. This showcases the brand's logo and electric vehicle products, highlighting its technological prowess.

Photo Credit:King One Design

Photo Credit:King One Design

3.AMPA Exhibition - Renowned Automotive Aftermarket Parts Manufacturer

Wang Yi Design has designed seamlessly integrated multiple-screen displays for the manufacturer, showcasing content with clarity to present the details of diverse products, as well as new collaborations with international brands, demonstrating the brand's strength and professionalism.

Photo Credit:King One Design

Photo Credit:King One Design

Conclusion: The glasses-free 3D wall takes proactive action, creating a visionary marketing spectacle for brands.

Glasses-free 3D initially emerged from outdoor media, showcasing various creative approaches to capture the public's attention. It has evolved from the perspective of digital public art towards brand marketing. With advancements in technology, these devices can now feature screens of different sizes to display imagery. They have gradually transitioned from being mounted on the exterior walls of buildings to being featured in exhibitions or commercial spaces. In exhibitions, they can attract crowds, while in commercial spaces, they serve as permanent digital content. They can also generate buzz on social media platforms. Brands can continually update the displayed content, ensuring sustainability and lasting value.

360-degree Reinforcement of Brand Story Depth: From 3D Modeling to Naked-eye 3D Subscribe to the newsletter to stay up-to-date and not miss out on the latest information. Contact King One Design immediately to enhance brand visibility using glasses-free 3D technology.
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