360-degree Reinforcement of Brand Story Depth: From 3D Modeling to Naked-eye 3D

With rapid advancements in digital technology, consumers increasingly expect to take the initiative and engage with brands in innovative ways. Traditional 2D websites no longer meet these expectations, leading to the emergence of 3D websites. These platforms allow consumers to immerse themselves in a 360-degree experience, providing an interactive environment that surpasses the limitations of 2D. Integral to this interactivity is 3D modeling, a crucial technology that enables highly realistic product representations with intricate details. Moreover, it facilitates the design of various effects, unveiling visuals unseen in real-life scenarios, thus transcending the constraints of tangible products. Additionally, this functionality empowers consumers to customize their products, seamlessly integrating their experiences into website designs and strengthening the connection between consumers and brands.

Naked-eye 3D is a technology that utilizes the principle of "optical illusion," enabling viewers to perceive dynamic 3D effects without the need for glasses, simply using their naked eyes. Many of us still vividly remember the lifelike cats on the streets of Tokyo. In recent years, naked-eye 3D has seen significant growth and appeared in outdoor media worldwide. Many brands have also followed this trend, altering the way they tell their stories by transitioning from passive presentation to actively engaging with the public.

Sean Lee, CEO of d'strict in South Korea, shared the design process of naked-eye 3D animations: "Firstly, it is necessary to imagine a three-dimensional virtual space beyond the two-dimensional screen. Then, determine the optimal viewing position and utilize perspective and spatiality from that viewpoint to design the artwork." When planning naked-eye 3D content, various elements such as screen size, distance between viewers and the screen, optimal viewing points, and sections for other viewing positions must be considered. It is essential to design animation scripts with a 3D mindset, defining the key content points that the brand wants to present, and using 3D elements to transform them into highlights of the story.

At the ITF 2023, China Airlines utilized naked-eye 3D technology to present imagery of airplanes bursting out of the screen and flying past. Visible from afar, this captivating display significantly increased the likelihood of attendees visiting the booth, while also deepening their impression of China Airlines as a carrier capable of taking travelers around the world.

At COMPUTEX 2023, Ingrasys utilized naked-eye 3D technology to showcase product internal details typically unseen by attendees. Brightly colored animated designs enhanced the technological aesthetic, showcasing Ingrasys's stature as a leading tech company and reinforcing attendees' perception of its professionalism.

Taiwan Mobile utilized naked-eye 3D technology at the IT Month exhibition, incorporating battleship elements to underscore its commitment to protecting user data. Dynamic text further reinforced Taiwan Mobile's brand image of "Unlocking Infinite Possibilities in Life," imbuing it with a sense of both technology and futurism, and showcasing the vision of intelligent services leading the future.

Champion Building Materials utilized naked-eye 3D technology at the TaiPei Building Show to establish brand identity. Through a carousel showcasing tile products, the brand vividly presented the diversity of its offerings, continually reinforcing its brand image through its products and injecting vitality into the brand.

In an era where visual content takes precedence, naked-eye 3D emerges as a multifaceted technology marketing tool. It not only faithfully reproduces items with high fidelity but also reveals details that physical objects cannot display in real-life settings. Utilizing naked-eye 3D at exhibitions can create dynamic visual experiences, vividly showcasing brands. As visual beings, humans are first attracted by captivating visuals. Through proactive interaction with viewers in the arrangement of visuals, brand concepts can be effectively conveyed. This prompts viewers to anticipate what will unfold next, sparking their imagination while leaving a deeper impression of the brand.