【Lecture Highlights】Culture and Technology: Enhancing Immersive Experiences - Smart Museum Innovation Application Workshop

King One Interactive Technology Co., Ltd., a subsidiary of King One Design, recently partnered with the Ministry of Education's Smart Museum to host a lecture titled "Digital Technology in Progress - Smart Museum Innovation Application Workshop" on May 17 at the International Conference Hall, Duxing Building, National Taipei University of Education. The lecture covered various aspects from management to curation and from display to experience, focusing on how museums can utilize digital technology to create more immersive experiences through cultural technology and achieve more sustainable development.

The highlight of the lecture was the engaging interdisciplinary dialogue, featuring representatives from academia, the museum sector, and industry. Experts from National Taipei University of Education, the Ministry of Education's Smart Museum Project Office, King One Interactive Technology, Chunghwa Telecom, and awoo Intelligence gathered for this event. Professor Lin Yung-Neng, the host of the Smart Museum from the Ministry of Education, emphasized that big data is crucial for museum management and analysis. "The COVID-19 pandemic has accelerated the digital transformation of museums. Here, experts from various fields discuss the current progress of museums, integrating technology to advance towards sustainable museums."

Thanks to technology, museum displays have evolved from merely showcasing physical artifacts to enabling interactions with exhibits and online displays, integrating the virtual and the real to reshape the audience experience.

Professor Hui-Mei Chen, a professor from the Department of Horticulture and Landscape Architecture at National Taiwan University and Director of the Green Health Research Center, was invited to share on the topic "Smart Exhibitions and Audience Experience Reshaping in the Metaverse." She discussed how art therapy using CGVR allows patients to place mandala canvases in virtual gardens, providing emotional satisfaction and reducing depression.

Next, Wei-Wei Tsai, Customer Success Manager of the digital exhibition SaaS platform L’AiR, shared on "From Virtual to Reality: Innovative Displays in Digital Museums." She explained how everyone can create their own 3D exhibition space using the L’AiR platform.

Exploring together how to utilize digital technology in the curation process, from creative conceptualization and content development to design and actual exhibition.

Cheng Jing-Ru, Editor of the Special Collection Documents Division at the National Central Library, shared on "From Digital Archiving to Digital Humanities AR Curation: Stepping into Taiwan's Century-old Education Scene." She introduced how AR interactive displays achieve the goals of diverse applications of century-old library documents and educational promotion.

Next, Will Wang, Director of King One Interactive Technology, shared on "Digital Asset Perspective: Creating a Seamless Ecosystem for Museum Collections and Exhibits." He emphasized the trend of integrating physical and technological aspects through technology to digitize assets, which is prevalent across industries. 3D modeling, along with multimedia devices such as AR, VR, transparent screens, and naked-eye 3D walls, can provide more immersive sensory experiences. Additionally, complex topics can be simplified into easily understandable visual images, allowing audiences to absorb information unconsciously. This approach is well-suited for museum artifact displays and asset digitization.

Appropriate digital asset governance frameworks and strategies ensure that the integration, management, and use of assets align with the mission and objectives of the museum.

Director Dian-Yu Hsu from the Science Education Division of the National Museum of Natural Science shared on "Smart Lifelong Learning with XR and AI: The Integration of Virtual and Real Theatrical Scientific Exhibitions." Smart museums utilize interdisciplinary resources to form a museum ecosystem, aiming for sustainable operation.

Next, Project Manager Hong-Zhi Liu from the Mobile Product Department of Chunghwa Telecom shared on "Exploring Digital Governance: Applications in Museum Operations and Integration with 5G."

Utilizing AI and big data analysis to generate actionable information for practical application and marketing based on visitor experiences enables museums to sustainably operate and develop.

Inviting Professor Lin Yung-Neng, the project leader of the Smart Museum Project and a professor from the Department of Cultural and Creative Industries Management at National Taipei University of Education, to share on "Big Data Analysis and Applications in Museums." Real-time data analysis enables museums to better understand their target audience, leading to more flexible marketing strategies.

Following that, Mr. Shao-Ping Lu, Project Business Manager at awoo Intelligence, shared on "The Application of AI and Big Data in Museum Website and Marketing."

Creating a seamless ecosystem for museum collections and exhibits brings about a whole new experience.

Inviting Director Yi-Hsuan Lin from the Exhibition Division/Cross-disciplinary Curation Team of the National Taiwan Science Education Center to share on "Unleashing Imagination in Science Museum Curation - The Immersive Theater Experience of the Little Black Box."

Finally, Ms. Jia-Qi Ke, Public Sector Business Development Manager at Amazon Web Services, shared on "Sparkling Interactions and Experiences with AI in the Digital Era."

Promoting art education can bring people closer through more interactive and enjoyable means! Director Dian-Yu Hsu, from the Science Education Division of the National Museum of Natural Science, emphasizes the trend in museum experiences. It has shifted from object-oriented and audience-centered to consumer-centered. Through XR/AI integration and theatrical-style scientific exhibitions, museums can develop sustainable business models. As Director Yi-Hsuan Lin from the National Taiwan Science Education Center stated, museums should aim not to create a science center that attracts a million visitors once but to plan for a science center that attracts ten thousand visitors a hundred times.